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The ICON Method Stages:

Systems That Scale

Your brand can’t grow if your backend is broken. Optimization is where we implement the tools, platforms, and systems that drive measurable results—from your website to your CRM. This phase is about performance, automation, and making sure your brand can handle growth efficiently.

What You’ll Gain

  • A high-converting website and funnel
  • Automations that work while you sleep
  • CRM systems that track and nurture leads
  • Analytics that show what’s working—and what’s not

What’s Included in Optimization Phase

Deliverable Description
Website Wireframes & UX Design and structure focused on usability, mobile, and conversions
CRM & Email Automation Set up of HubSpot or similar system with sequences, segmentation, workflows
Lead Magnet Funnel Custom lead capture flow with automated email follow-up
SEO & Analytics Setup On-page SEO, keyword structure, GA4 integration, and performance dashboard
Mobile Optimization Responsive design across devices for seamless user experience

Is This You?

  • Your website isn’t converting
  • You’re not using a CRM—or it’s not working for you
  • You want to automate lead gen and nurture flows
  • You lack visibility into performance metrics
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